Covid-19 changed everything.
Although we are on the “other side” of things in many ways, the pandemic ushered in a New Normal that’s put personal health and wellness in the spotlight.
People are more familiar than ever with medical testing and have a burning desire to know more about themselves.
Today’s featured company has recognized this trend as an opportunity to reinvent healthcare and has positioned itself to become a leader in the fast-growing billion-dollar digital health market: Boomerang, a Lotus Bio-Technology Development company.
Only a few years ago, unless they were employed in the medical field, there was little reason for anyone to know what PCR or antigen tests were.
Now, both have become a part of the everyday vernacular. It’s even common knowledge that the former is more effective than the latter.
The public is hyper-aware.
The reason should come as no surprise: Covid changed everything.
Now more than ever people have a desire to not only seek out knowledge pertaining to their personal health but to take proactive measures towards improving it.
To be sure, this trend has been in place for some time and has been accelerating with the rise of technology, but the global pandemic served as a massive catalyst that’s pulled forward the timeline for healthcare innovation.
We’ve seen this play out with the recent explosion of growth in health and wellness products ranging from fitness apps to fertility trackers. Consumers are hungry to learn more about themselves and their health.
It’s also made constant testing a part of the New Normal. This is being reflected in booming demand for at-home testing where the market size is expected to surpass $8 billion by 2027.
At-home testing has become ingrained in the New Normal because it’s a quick and easy way to gain personal insights into your health—with the test results.
But for current solutions (like Everlywell which was recently valued at $2.9 billion), this is where the experience ends—with the test results.
That’s a problem. Or rather…an opportunity.
Boomerang is a medical testing company that leverages state-of-the-art at-home diagnostic testing and strategic partnerships to offer customizable wellness plans so that results are not the end of the road.
Everyone is different. Their journey to a healthier lifestyle should be different too, but self-care starts with self-discovery.
Boomerang serves as a launching pad toward that lifestyle at the point of results by laying out a tailored path and equipping people with the tools they need to conquer it.
Testing at home is made easy with a variety of user-friendly kits for quick saliva, urine, and blood collection that is virtually painless thanks to a partnership with state-of-the-art collection device Tasso.
Kits support women’s and men’s health, dietary health, sexual health, perimenopause, fertility, testosterone, STDs, food sensitivity, food sensitivity deluxe, indoor & outdoor allergy, vitamin D, heart health, sleep & stress, UTI, thyroid, and—of course—Covid-19 RT-PCR tests and rapid antigen tests.
After mailing test kits back to the labs—which we’ll get to—using a prepaid label, users can immediately create an account and access Boomerang’s community, marking the beginning—not the end—of their journey to wellness.
Within this community lies everything they’ll need to put their results to action on that journey, like sessions with nutritionists, personal trainers, and life coaches, personalized meal plans and meal kits, workout clothes and equipment, supplements to offset deficiencies, discounted health and wellness products, and more.
As we’ve iterated, with Boomerang the tests are just the beginning. They’re presented in a comprehensive but easy-to-understand way so people can focus on putting them into action rather than deciphering what they mean.
And they’re fast.
Other “at-home testing brands” rely on 3rd party vendors for test kit analysis. These are nothing more than marketing companies that are outsourcing the science.
Boomerang, on the other hand, does no such thing: it owns its (CLIA-certified) labs, and all staff members are employees. This provides several advantages over the competition which include but are not limited to faster turnaround times, the accuracy of results, and the ability to better manage costs.
While the direct-to-consumer (D2C) model is easily accessible, Boomerang Business is focused on the rapid expansion of digital health into a larger space with broader access to more people across the nation.
With brick-and-mortar facilities in California, Nevada, Arizona, and Florida, and agreements with over 75 labs across the US, Canada, and Europe, Boomerang is positioned to scale to empower a global audience.
Boomerang’s employer-based home testing solution is the next phase of the Telehealth boom.
Or rather, it already is: school districts, film crews, and large corporations alike trust its test kits and services on a weekly basis in this New Normal.
Boomerang helps these businesses and organizations by providing comprehensive, end-to-end solutions to manage large-quantity testing for all staff sizes.
Businesses you may or may not have heard of, like Netflix, Amazon Prime Video, AutoZone, CBS, Discovery Channel, HBO Max, and so on.
It seamlessly handles onboarding to integrate employees into one easily managed system and delivers individual and aggregated results after each session of testing.
This lets employees and HR professionals go beyond mere health reimbursements—it empowers them to make healthier choices based on personalized medical results.
Within this New Normal, Boomerang’s vision for the future is to empower entire towns and cities towards healthier lifestyles for residents, leading to a larger community.
A larger, more engaged community of like-minded people ready to pursue personal health & wellness with an unparalleled desire.
This is a community that health & wellness brands would absolutely kill to be able to tap into directly, and that gives Boomerang (who controls the inroads to it) enormous value.
Boomerang’s go-to-market strategy is to continue to build this two-sided network that serves (and adds value to) the entire health & wellness ecosystem.
Covid changed everything.
It’s heightened public awareness.
It’s made constant testing the New Normal.
It’s sparked a demand in people seeking ownership over their health and accelerated people’s familiarity with at-home medical testing.
With its focus on building a community of and for these people that begins at the point of results, Boomerang is uniquely positioned to become a leader within the fast-growing billion-dollar digital health market.
The demand for peace of mind has never been higher.
Boomerang is delivering it, and then some!
Click here to find out more about this opportunity.
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