RYSE: The Final Piece to Affordable Luxury
Innovative tech startup poised to be synonymous with an exploding segment of the Smart Home
It might be difficult for some younger readers to believe this, but clap-on lights used to be considered a luxury.
Now, virtually everything is automated.
And Big Tech is paying big bucks for the startups that are developing this innovative tech.
Today we’re looking at a fast-growing startup developing technologies that figure to be a part of daily routines for millions—and eventually, billions.
Summary
- From Fantasy to Reality
- Untapped Market
- The Ground Floor Opportunity
From Fantasy to Reality
We have entered an era where the type of living portrayed on shows like The Jetsons and movies like Iron Man are beginning to go from futuristic fantasies to everyday realities.
Things once unimaginable are not only now possible—in many cases, they are becoming the norm.
I’m referring, of course, to the fast-growing Smart Home industry which has come a long way since the aforementioned clap-on light.
Clocking in at $99.98B in 2021, the market is projected to reach $380.5B by 2028, implying a 7-year CAGR of 21.1%. Others estimate it will reach $537B by 2030 at a 27% CAGR from 2022-2030.
We’re already seeing this trend play out in real-time as rapid advances in new technology have made the Smart Home an affordable luxury for many.
Naturally, this massive wave of adoption has Big Tech strategizing on how to elbow its way in. So far, the name of the game has been growth by acquisition.
We’ve seen billions spent in the space on startups that are developing new technologies for smart homes & buildings as these larger companies try to monopolize the market.
Big Tech has taken note of this massive consumer adoption and has already shown how much they’re willing to spend to acquire innovative startups:
- Assa Abloy acquired August Home (locks)
- Google acquires Dropcam and Nest (security) for $555M and $3.2B, respectively
- Amazon acquires Ring (security) for $1.2B
Eventually, the entire home will be automated and controlled by your habits, routines, smartphones, or voice.
At this point, just about every inch of the Smart Home has already been capitalized on—home monitoring & security, entertainment, smart lighting, smart appliances, thermostats, meters, power strips, plugs, you name it—except one.
Untapped Market
RYSE SmartShades represents the last missing piece in the Smart Home.
Current market solutions require replacing existing window blinds and shades with new motorized ones that can run over $1k per window.
These offerings don’t align with the trend toward an affordable Smart Home: less than 10% of homeowners enjoy the simple luxury of smart shades.
RYSE has developed the first retrofit solution to motorize and automate existing window blinds and shades.
Not only does this solution require a fraction of the cost of outright replacement, installation and setup is a simple DIY that takes a matter of minutes.
The SmartShades are controllable and scheduled via smartphone app and are integrated with Amazon Alexa, Apple Homekit, and Google Home.
They also offer ongoing savings by conserving energy and reducing related costs:
Shades are lowered automatically on hot & sunny days to block solar heat gain, reducing indoor cooling costs by upwards of 24%
Shades are automatically opened on bright & overcast days to harvest natural daylight, reducing indoor cooling costs by upwards of 74%
Smart shades are only the beginning — RYSE has SmartDrapes, SmartBlinds, and Cordless all in the pipeline, expected to launch between Q4 2022 and 2023.
RYSE is not just developing this tech for the home, either.
As corporations aim to abide by new regulations on energy savings, more and more commercial buildings are requiring solutions to aid them in this effort.
To this end, RYSE has been active and has entered agreements with large commercial real estate developers, landlords, hotels, and offices.
The Ground Floor Opportunity
At a value of $162M in 2019, the smart shades market is expected to reach $1.47B by 2024. That’s a 55% CAGR over 5 years.
These projections reflect a massive gap in the market – a gap that RYSE has positioned itself to fill.
With over 35,000 units sold and over $5M in lifetime revenues (exclusively online), RYSE is growing fast and demand has been firmly established.
It has been featured in Tech Crunch, CNET, PC Mag, and Fox, among others, and also received a Mark of Excellence for Motorized Product of the Year in 2017 at CES.
The technology is protected too, sporting 5 patents with another 3 pending. The company was awarded an Amazon court judgment victory which means it doesn’t have to worry about copycats on North America’s biggest online marketplace.
RYSE boasts a great group of angel investors and venture capitalists, as well as advisors from some of the top hardware and smart home companies in the world.
These advisors have provided strategic guidance and key contacts to large channel partners and retailers who have received RYSE with open arms: the company has signed contracts with the big boxes and over 700 resellers and dealers.
And, as we noted above, it also has agreements with large commercial real estate players.
Early investors have already 10x growth, but RYSE and the smart shades market are still in their nascent stages.
Now, with recent changes in regulations, RYSE is seeking investors to fuel the next phase of growth and fulfill its mission to fill that $1.47B-sized gap in the smart shades market.
This means that anyone with a credit card can become an investor on the ground floor of an innovative startup that is poised to be synonymous with the very sector it operates in.
As the world advances to a more automated touchless and smart experience, a handful of brand names—like Ring and Nest—will dominate the Smart Home.
RYSE is positioning itself to be the next big one!
Click here to find out more about this opportunity.
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