Tokens.com
Investing in virtual worlds, NFTs, and web3 tech that’s revolutionizing ecommerce and social media
When you hear web3, what springs to mind?
For many, web3 represents an exciting and exponential technological ecosystem with the potential to revolutionize how all humans connect. Imagine a new digital world where everyone can directly connect with each other, without worrying about central parties having too much control over their data or privacy.
This is the future web3 aims to create, fostering a more equal and open internet. Central parties will no longer hold ownership of our information, data, and identity (like today). Instead, a global, peer-to-peer network thrives on the blockchain. These groundbreaking changes began with the first cryptocurrency, Bitcoin, and have since evolved into a growing community of innovators, technologists, and everyday people seeking a better way to connect.
Source[1]
With Gen Z and Alpha on track to become 50% of the working and consumer population by 2030[2], it’s clear they are demanding new digital ways to socialize, play, work, shop and transact.
It’s no wonder why Citibank predicts massive growth in web3, particularly related to the metaverse, and tokenization.[3]
Unfortunately, understanding the magnitude and complexity of web3 is not easy, and accessing businesses involved in this space can be tricky.
Enter Tokens.com, one of the few pure-play web3 companies offering simple, secured and diversified access to web3 businesses focused on consumer marketing, ecommerce, and loyalty. While these industries haven’t changed much in 25 years, web3 is shaking things up and Tokens.com is ready to capitalize.
Summary
👉 We’re Still Here
👉A Token for Your Thoughts?
👉 The Differentiated Play
👉 The Bottom Line
We’re Still Here
Unless you’ve been living under a rock for the last three years, you’ve probably heard of web3.
While the web3 ecosystem has been on a wild ride, it’s far from dead and is still firing strong. The web3 ecosystem is made up of thousands of organizations funded by over $94 billion in start-up capital.[4] Companies focused on the metaverse, gaming and staking clearly aren’t giving up so fast.
Source[5]
web3’s underlying technology and potential consumer applications continue to keep major companies like JPMorgan, Goldman Sachs, Google, and Disney up at night – For good reason!
Heck, Apple just launched a new VR headset to help usher in the age of immersive digital interactions, Louis Vuitton[6], Warner[7], Mercedes[8] and Nike[9] just launched new NFTs, and web3 gaming continues to gain global traction.[10]
According to McKinsey, the potential impact of the metaverse alone on ecommerce, academic learning, and gaming could be in the trillions by 2030.[11] To put a finer point on it, they are estimating up to $5 trillion.[12]
Statista is on the same wavelength:
Source [13]
Does this sound like a space in decline?
Sure, it’s been a minute since the crypto and web3 boom, but cycles create opportunity!
That’s where we find Tokens.com today. A company continuing to invest in web3 with a disciplined and strategic capital markets first approach.
A Token for Your Thoughts?
Tokens.com isn’t a run of the mill crypto shack pelting meme coins. It’s an internationally recognized, professionally managed firm led by seasoned investment banking, digital asset and technology experts. Founded in 2020, Tokens.com has focused on building diversified exposure to the most exciting and fastest growing businesses in web3 including the metaverse, gaming and staking.
Source[14]
Each of these focus areas represent major opportunities for those looking to ride the web3 wave that has the potential to impact billions of people[22]. Even though everyone seems to be hyped up by AI right now, Tokens.com is quietly and efficiently executing a strategic plan that’s set to further its competitive position in web3 across each of these verticals.
Most people don’t realize that web3 is actually part of the AI narrative as the development and popularity of real-time, 3D virtual applications is expected to boost spending on AI servers.[15] That’s for another day though…
A Differentiated Play
While Tokens.com operates a diverse business model that spans several aspects of web3, the company’s senior leadership is the most fired up about what’s set to happen with the Metaverse.
With over 750 Metaverse land parcels, Tokens.com is well on its way to becoming a metaverse land baron. This first mover advantage coupled with the recent acquisition of Metaverse Group[16], gives Tokens.com an unparalleled competitive advantage for attracting high profile partners like Forever 21, DKNY and Tommy Hilfiger for advertising opportunities or for holding digital events like fashion shows or concerts on its land. In fact, Tokens.com just came off a massive metaverse fashion show in Decentraland that attracted over 100K visitors[17]. If Apple’s most recent headset launch tells us anything, it’s that the world is hungry for more immersive, interactive and engaging digital experiences that are facilitated through digital twins. Tokens.com believes the metaverse will be the next phase of social media and those who believe in the promise of spatial computing would probably agree.
The company is also building out a web3 video game studio focused on mobile. With blockchain gaming expected to grow at a CAGR of 68.3% until 2030[18], this segment of the market could be much bigger than the global movie production and distribution market.[19]
All this to say the company has many tailwinds at its back and the sails are just getting opened.
The Bottom Line
Recognized by CNN[20], CNBC[21], Forbes[22], The Economist[23], The BBC[24] and The Wall Street Journal[25], Tokens.com stands out as a company worth keeping an eye on. It is one of the few players that provides effortless access to a distinctive blend of digital asset businesses without the need for a crypto wallet.
Near term catalysts include the execution of its growth strategy focused on transforming ecommerce through the metaverse, branded tokenized games, expanding partnerships with marquee advertising/ event clients and more acquisitions.
Learn more about Tokens.com here!
Sources
[1]https://www.tokens.com/investor-presentation
[2]https://www.pwc.com/ug/en/press-room/how-prepared-are-employers-for-generation-z-.html
[3]Citibank: Money, Tokens and Games – March 2023
[4]https://www.bain.com/insights/web3-remains-highly-relevant-global-private-equity-report-2023/#:~:text=The%20emerging%20web3%20ecosystem%20now,investors%20(see%20Figure%201).
[5]https://www.bain.com/insights/web3-remains-highly-relevant-global-private-equity-report-2023/#:~:text=The%20emerging%20web3%20ecosystem%20now,investors%20(see%20Figure%201).
[6]https://www.coindesk.com/web3/2023/06/06/louis-vuitton-to-release-42000-physical-backed-nfts/
[7]https://variety.com/2023/digital/news/superman-nft-web3-movies-bundles-1235632135/
[8]https://www.coindesk.com/web3/2023/05/30/mercedes-benz-web3-arm-to-release-nft-collection-with-digital-art-community-fingerprints-dao/
[9]https://www.theverge.com/2023/6/1/23745334/nike-nft-sneakers-swoosh-ea-sports-games-nft
[10]https://observer.com/2023/03/web3-games-are-huge-in-asia-so-why-havent-they-taken-off-in-the-us/
[11]https://www.mckinsey.com/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/value%20creation%20in%20the%20metaverse/Value-creation-in-the-metaverse.pdf
[12]Value-creation-in-the-metaverse.pdf (mckinsey.com)
[13]https://www.weforum.org/agenda/2023/02/chart-metaverse-market-growth-digital-economy/
[14]https://www.tokens.com/investor-presentation
[15]https://www.usfunds.com/resource/exploring-web3-artificial-intelligence-and-the-digital-asset-revolution/?mkt_tok=NDk3LVNLVi0yNjIAAAGMiVpgNSWSNl3klOh5WVRSKpxTpXvSEL0MoY2CT0c9cQGch09PgboXiSfOgbx_rYp9Z98bzRru-kN8XOEH7pkVxbaLHaPiYtVbqMFeFW18QA
[16]https://assets.website-files.com/61152de79f1b0a81f1dcf4b7/647a921e39d35d1241e044c0_Tokens.com%20Secures%20Full%20Ownership%20of%20Metaverse%20Group%20%20(1).pdf
[17]https://www.youtube.com/watch?v=iAku0IfhaWw
[18]https://ca.finance.yahoo.com/news/global-blockchain-gaming-market-report-143300399.html
[19]https://www.ibisworld.com/global/market-size/global-movie-production-distribution/
[21]Tokens.com CEO buys $2 million worth of land in Decentraland (cnbc.com)
[23]https://www.economist.com/business/2022/01/01/virtual-property-prices-are-going-through-the-roof
[24]The retailers setting up shop in the metaverse – BBC News
[25]Investors Buy Up Metaverse Real Estate in Virtual Land Boom (wsj.com)
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